Connect WordPress to Bigin CRM.
No middleware.
Connect your forms, memberships, and store directly to Bigin. Stop copying leads by hand and stop paying monthly automation bills.
- Direct Bigin API
- Encrypted credentials
- 8 Global Data Centres
- Zero task count limits
The Problem
Where WordPress leads get lost
When someone fills out a form or buys a product, getting that information into your CRM shouldn't require manual work or costly middleware.
Trapped in the inbox
Form notifications pile up in inboxes. Unread submissions sit in WordPress tables. When leads wait days for a response, deals go cold.
Copy-and-paste errors
Copying names, phone numbers, and notes by hand takes valuable time. Typos lead to broken records and duplicate contacts in your CRM.
Expensive middleware
Services like Zapier charge recurring subscriptions with task limits. A single busy marketing campaign can push you into expensive higher tiers.
Simple Setup
How it works in three steps
Direct connection between your WordPress install and Bigin by Zoho CRM.
Connect Bigin securely
Authorize with Bigin using OAuth 2.0 with one click. Credentials are stored securely and encrypted at rest in your WordPress database.
Map your fields
Match your WordPress fields to standard or custom Bigin fields. Choose which pipeline and stage new records should enter.
Records flow in
Every submission or event instantly creates or updates records in Bigin. Leads are ready for your team immediately.
Built-in Standards
Shared benefits across every plugin
Every integration in the NonStop Dev suite is built on the same reliable core architecture.
Direct Bigin API
Connects directly to Bigin. No Zapier, Zoho Flow, or middleware subscriptions required.
Linked CRM Records
Creates Contacts, and optionally Companies and Pipeline deal records, fully linked together.
Pipeline & Stage Routing
Route incoming records directly to the specific pipeline and stage you choose for that action.
Duplicate Prevention
Matches existing contacts on email address before creating new records, avoiding duplicates.
Never Loses a Lead
WordPress saves the submission first. A temporary CRM outage or API hiccup never costs you data.
Custom Bigin Fields
Supports both standard fields and your own custom Bigin fields without manual code adjustments.
All 8 Data Centres
Works with US, EU, UK, India, Australia, Japan, Canada, and Saudi Arabia data centres.
Encrypted & Logged
API credentials encrypted at rest with detailed sync logs for easy troubleshooting.
Integrations Catalog
Find your WordPress integration
Individual plugins engineered for the tools you already use every day.
Forms
Sync contact forms, survey submissions, and quote requests to Bigin
Gravity Forms
Native Gravity Forms feeds with conditional logic, entry sync status and one-click resync.
WPForms
Send each form to Bigin with its own routing rules. Works with WPForms Lite.
Fluent Forms
Per-form feeds that understand name and address fields.
Elementor Forms
Adds Bigin CRM to your form's Actions After Submit, configured right inside the Elementor editor. Requires Elementor Pro.
Contact Form 7
Map fields with the same mail tags you already use, such as [your-email].
Forminator
Use Forminator's own field placeholders; multi-part name and address fields supported.
Ninja Forms
Your existing Ninja Forms merge tags work as-is.
Formidable Forms
Reference fields by key or ID, exactly like Formidable's own shortcodes.
Memberships & Courses
Track student progress, membership tiers, and recurring subscriber events
Paid Memberships Pro
Seven membership triggers. Send signups, cancellations and failed payments to different pipelines.
MemberPress
Track signups, payments, refunds and subscription changes in Bigin.
LearnDash
Turn enrolments, course completions and quiz results into pipeline records. A failed quiz can flag a student who needs help.
Ecommerce
Sync store orders and customer purchase intelligence directly to your CRM
WooCommerce
Not just order syncing. Tells you which customers to call.
Other integrations copy your orders. This one tells you who to call.
Most WooCommerce integrations treat Bigin as an archive for past receipts. NonStop Dev WooCommerce turns your store data into proactive sales intelligence inside Bigin.
Customer intelligence on every contact
Calculates lifetime value, total order count, average order value, and days since last order right on the contact record.
Segments with VIP status
Categorizes customers automatically into new, repeat, at risk, and lapsed, plus a dedicated VIP tier so top spenders who go quiet get noticed.
Daily win-back scans
Opens a Bigin pipeline deal record automatically for customers who have gone quiet, customers who just hit VIP status, and one-time buyers who have not returned.
Automatic B2B Companies
Business buyers are automatically identified and created as Bigin Companies, linked with their orders and primary contact.
Granular routing rules
Route deals to different pipelines and assignees based on order value, specific products, categories, customer segment, or country.
Questions & Answers
Frequently asked questions
Do I need Zapier or Zoho Flow?
No, each plugin connects directly to Bigin. There is no middleware subscription and no per-task fee.
What happens if Bigin is unavailable?
The submission is still saved in WordPress first, and the error is logged. Your lead data is never lost.
Will it create duplicate contacts?
No, contacts are matched on email before a new one is created. If a match exists, the existing record is updated.
Can I use my custom Bigin fields?
Yes. Every plugin loads and maps to your custom Bigin fields alongside standard fields.
Does it work with my Bigin data centre?
Yes, all eight global data centres are supported: US, EU, UK, India, Australia, Japan, Canada, and Saudi Arabia.
Can different forms or events go to different pipelines?
Yes. You configure pipeline and stage routing per form, membership trigger, or order condition.
Stop copying leads by hand today
Pick your WordPress tool, connect Bigin directly, and get every lead into your sales pipeline automatically.