A form submission is only useful if someone follows up with it.
Gravity Forms does an excellent job collecting information inside WordPress. Bigin by Zoho CRM gives small teams a simple place to manage contacts and opportunities. The gap is getting the information from one system into the other without another subscription sitting in the middle.
With Bigin CRM for Gravity Forms, the connection is direct:
Gravity Forms → Bigin CRM → Contact / Company / Pipeline
Why direct matters
The usual workaround is to connect Gravity Forms to an automation platform, configure a workflow, and pay for tasks as submissions arrive. That can work, but it also creates another account, another bill, and another point of failure.
A direct integration keeps the workflow inside the tools you already use. Gravity Forms saves the original entry in WordPress first, then the plugin sends the mapped information to Bigin. If Bigin is temporarily unavailable, the original lead is still in Gravity Forms.
What can be sent to Bigin?
- Contact names, email addresses and phone numbers
- Business and company information
- Custom Bigin fields
- Pipeline records for sales opportunities or applications
- Pipeline and stage assignments
- Static values such as lead source or application type
Existing contacts can be matched by email before a new record is created, helping keep duplicate records under control.
Use Gravity Forms feeds the way you already do
The integration uses Gravity Forms feeds rather than forcing you into a separate automation interface. Each form can have its own Bigin configuration and field mappings.
That means a quote request can go to a Sales pipeline while a wholesale application goes to a Partnerships pipeline. Gravity Forms conditional logic can decide whether a particular Bigin feed runs at all.
A practical B2B example
Imagine a manufacturer has a “Become a Dealer” form collecting a contact name, business name, email, website, location and estimated order volume.
When the form is submitted, the integration can create or update the person as a Bigin Contact, create the business as a Company, and open a Pipeline record at New Application. The sales team opens Bigin and sees an actionable opportunity instead of searching a WordPress inbox.
No middleware subscription required
You do not need Zapier or Zoho Flow for this workflow. The WordPress plugin communicates directly with Bigin using its API.
That makes the setup particularly useful for small businesses that chose Bigin because they wanted a CRM that was simpler than a traditional enterprise system.
More WordPress integrations for Bigin
Gravity Forms is one part of the broader Bigin CRM Connector Suite for WordPress, which also connects Bigin with other form builders, membership plugins, LearnDash and WooCommerce.
