WPForms is used on millions of WordPress sites because it makes building forms straightforward. But collecting the lead is only the first step.
If your business uses Bigin by Zoho CRM, the next step should be getting the right submission into the right place without somebody copying it from WordPress into the CRM.
Bigin CRM for WPForms connects the two directly.
One form does not have to behave like every other form
A basic contact form, quote request, wholesale application and partnership inquiry are all forms, but they usually belong in different workflows.
The WPForms connector lets each form have its own Bigin routing configuration. A service inquiry can enter one pipeline while a dealer application enters another.
What the connector can create
- Bigin Contacts
- Companies when the submission represents a business
- Pipeline records for opportunities and applications
- Assignments to the pipeline and stage you choose
- Mappings to custom Bigin fields
Contacts are matched by email before a new record is created, helping reduce duplicates when the same person fills out another form later.
Works with WPForms Lite
The connector is designed to work with WPForms Lite as well as paid WPForms installations. WPForms Lite currently reports more than five million active installations on WordPress.org, which makes it one of the most common form builders in the WordPress ecosystem.
A useful example: quote requests
Suppose a contractor has a WPForms quote request that collects name, email, phone, project type, ZIP code and an estimated budget.
Instead of simply sending an email notification, the submission can update the person in Bigin and create a pipeline opportunity at New Quote Request. The project type and budget can be mapped into fields the sales team uses to prioritize follow-up.
What happens if Bigin is unavailable?
The WPForms submission is saved in WordPress first. If the Bigin request fails, the original lead has not disappeared. The integration logs the error so the problem can be identified without asking the visitor to fill the form out again.
No extra automation service
The connector communicates directly with Bigin. You do not need to create a Zapier or Zoho Flow workflow just to move the form submission into your CRM.
If you use several WordPress tools with Bigin, see the full Bigin CRM Connector Suite.