WordPress is very good at capturing customer activity. Bigin is very good at giving a small team somewhere to act on it.
This guide explains how the two fit together, what information belongs in the CRM, and how to avoid turning a simple lead workflow into a pile of manual steps and middleware.
What is Bigin by Zoho CRM?
Bigin is Zoho’s CRM product for small businesses. Zoho currently positions it for small teams, especially businesses with roughly 1–20 employees that have outgrown spreadsheets but do not want the complexity of a larger CRM.
The Free plan supports one user. Paid plans currently start with Express at $7/user/month billed annually, followed by Premier at $12 and Bigin 360 at $18.
The basic Bigin structure
Contacts
Contacts are people. A website visitor, customer, wholesale applicant or member can become a contact in Bigin.
Companies
Companies represent the organizations those people belong to. This matters for B2B lead generation, wholesale, dealer programs and business customers.
Pipelines
Pipelines represent a process. A sales opportunity, wholesale application, onboarding process or renewal can move through stages until the next action is clear.
New Lead → Contacted → Qualified → Proposal → Won
Why connect WordPress directly to Bigin?
The problem is rarely collecting the data. WordPress already has excellent tools for forms, ecommerce, memberships and courses.
The problem is what happens after the event. A form entry sits in WordPress. An order notification lands in email. A member cancels. A student finishes a course. Someone has to notice and decide whether anything should happen in the CRM.
A direct integration can turn those events into Bigin records automatically without routing them through a separate middleware subscription.
WordPress forms + Bigin
NonStopDev currently provides direct Bigin integrations for:
Each connector follows the conventions of the form plugin it supports rather than forcing every form builder into one generic interface.
WooCommerce + Bigin
WooCommerce creates a different opportunity because orders reveal customer behavior, not just contact information.
The WooCommerce Bigin integration can add customer intelligence such as lifetime value, order count, average order value and days since the last order. It can identify customer segments such as new, repeat, at-risk and lapsed customers, with a separate VIP tier.
For B2B orders, business buyers can become Bigin Companies. Routing rules can send opportunities to different pipelines based on information such as order value, product, category, customer segment or country.
Memberships + Bigin
Membership businesses have important events beyond the initial signup. A cancellation, failed payment or subscription change may deserve attention in the CRM.
Those events can be routed differently rather than treated as identical contact updates.
LearnDash + Bigin
For training and education sites, CRM activity can be tied to enrollment, course completion and quiz results. A failed quiz, for example, can flag a student who may need help rather than simply recording a score in the LMS.
Learn more about LearnDash + Bigin.
Custom fields matter
Every small business tracks something slightly different. Industry, service type, referral source, membership tier, region and qualification status are common examples.
The connector suite supports custom Bigin fields so the CRM can reflect the workflow the business actually uses rather than forcing everything into a fixed set of fields.
Avoid duplicate contacts
One person may submit multiple forms, place multiple orders or interact with several parts of the website. The connectors match contacts by email before creating a new contact so repeat activity can update the existing relationship instead of creating a pile of duplicates.
What happens during a CRM outage?
The WordPress system should save the original event first. That means a temporary problem reaching Bigin does not erase the original form submission or order. The integration can log the failure so it can be investigated and, where supported, resynchronized.
Do you need Zapier or Zoho Flow?
Not for the workflows handled by these connectors. The plugins communicate directly with the Bigin API.
Zapier and Zoho Flow are useful products when you need broad cross-app automation. But if the requirement is specifically “send this WordPress activity to Bigin,” a direct connector removes another service from the chain.
Which integration should you use?
Use the connector for the WordPress tool that already owns the event. If the lead comes from Gravity Forms, use the Gravity Forms connector. If it is a WooCommerce customer, use WooCommerce. If the event is a MemberPress cancellation, use MemberPress.
You can see the complete current catalog on the Bigin CRM Connector Suite page.
Keep WordPress as the capture layer and Bigin as the action layer
That is the simplest way to think about the architecture.
WordPress captures what happened. Bigin tells the team what to do next.
Bigin pricing referenced above was checked in November 2026 and may change. Verify current plan details with Zoho before purchasing.